Puka Maui: The Beginning

From Hobby to Business: The Story of Puka Maui

I'm Jordy Houglum, the mind behind Puka Maui. My journey began in 2020, right in the midst of the Covid-19 lockdown in Lahaina, Maui. Seeking an escape from the indoor monotony, I turned to sewing, unknowingly stumbling upon a newfound passion. What started as a pastime quickly blossomed into a love affair with crafting unique handbags.

From Maui to Florida: The Birth of Puka Maui

The pivotal moment came when I decided to transform my sewing hobby into a high school senior project at Maui Preparatory Academy. Growing up in Maui, Hawaii, I was always on the lookout for the perfect beach bag—something stylish, functional, and durable enough to hold my essentials, from sunscreen to accessories. One day, I took matters into my own hands and created my very own beach bag.

To my delight, my handmade bags resonated with others, and soon, friends, family, and even strangers wanted one of their own. With this unexpected demand, Puka Maui was born! What started as a personal project quickly turned into a small business. I began selling my handcrafted bags at local craft fairs and through social media, and the response was overwhelming.

The Journey of Growing Puka Maui

As my business grew, so did my skills and understanding of what it takes to run a brand. I learned everything from sourcing quality materials to perfecting my designs and managing sales. Each bag I created was not just a product but a reflection of my love for craftsmanship and island-inspired fashion.

After graduating, I took Puka Maui with me when I moved to Florida. The transition brought new challenges and opportunities, allowing me to expand my reach beyond Hawaii. Through dedication, creativity, and the support of my customers, Puka Maui continued to thrive.

Looking Ahead

What started as a simple hobby during a time of uncertainty has turned into something far greater than I ever imagined. Puka Maui is a testament to the power of passion and perseverance. My journey is just beginning, and I’m excited to see where this adventure takes me next!

Thank you for being a part of my story. Stay tuned for more updates, new designs, and exciting projects ahead!

-Jordy Houglum